Quote in bold white text on black background that reads 'And then it all changed.'

I’ve led design teams through multiple waves of innovation. Today, AI is a core part of my workflow, driving efficiency across research, content creation, prototyping, and testing. I help teams unlock its value with clear strategies, practical steps, and measurable outcomes.

John is the creative director version of The Swampers. Any project, any genre, any personality, he brings it and brings out the best. Uniquely among the creative leaders I have worked with, John is a master of both traditional mediums and digital content. -Ed P. VP Sales
John is a creative force that “gets it” from a business perspective. He’s a true artist, and he can build marketing creative that consistently resonates with target segments and increase conversion rates. -John W / Global Marketing Leader
John is one of the hardest-working people I've ever had the pleasure of leading. He's been a true asset to the team – always "on" and willing to tackle challenges, no matter what they may be. -Jay W VP Creative
I love working with John - his design skills are excellent, he has a huge range, and is cheerfully relentless about going above and beyond to make the work great. He can run the full gamut from cutting-edge artistic experience websites to clean, nuanced UI design for complicated web forms and e-commerce layouts. - Allison G. UI Strategy

SELECTION OF WORK.

Expert in Creative and Strategic Design. Delivering comprehensive expertise in Creative Direction, Art Direction, UI/UX Design, Branding, and Team Leadership with a focus on innovative and AI-enhanced design solutions.

Featured

Design

Testing says… New pricing page design

Design

tons of research and some good old-fashioned testing.

So, picture this: you have this amazing product that deserves a killer pricing page to match its awesomeness. But hold up, things got a bit tricky along the way. Our adventure began with tons of research and some good old-fashioned testing.

Design

G2 Graphic & Interior Design Project 🪑

Design

G2 Design & Interior Collaboration:

Working with G2 and their esteemed architectural agency, I was tasked with creatively helping the design and mockup of their groundbreaking Chicago offices. With a blend of creativity and expertise…

Design

NEW PRODUCT 💥 NEW WEBSITE

Design

New Brand & Product. New Website.

Core product was transformed to feature three new price points and centers. Create an All-in-One Software experience showcasing new features. Drive users to sales demo flow.

Design

Design, Blog

ATLFirst Branding Design

Design, Blog

Another Legend Born

Y’all forgot I do design for the day job. I have been lucky enough to work with awesome clients, and ATLFirst is another on that list. They wanted a symbol for Atlanta. I created that symbol and thus the brand’s style and look.

Design, Blog

Artwork, Design, Blog

The ATL Neon Sign by Tindel

Artwork, Design, Blog

ATL NEON SIGN

Authentic Made in the U.S.A. real neon glass light tubes. The city glows through this design by artist John Tindel. Each originally designed piece is made by the famous Neon Company in Atlanta, Ga.

Artwork, Design, Blog

Design, Blog

Demo Form UX/UI Design

Design, Blog

UX/UI DESIGN

Create a new experience to convert leads into customers who get a demo. Complete redesign of flow and user interface design, increasing demo completions by a significant percentage of organic leads.

Design, Blog

Social Media Marketing

Design, Blog

Social Media Marketing

Concentrating on eye-catching designs for social media posts, headers,s and unique branding opportunities on various social media sites.

Design, Blog

Custom Icon Libraries

Design, Blog

Custom Icon Libraries

Creation of custom icons for various brands. Various branded iconography is used for websites, apps, and other marketing materials. Detailed attention to creating relevant icons for custom processes and business functions…

Design, Blog

Tindel + Docent Coffee

Design, Blog

TINDEL + DOCENT COFFEE

An art-lovin' Atlanta-based coffee roaster that aims to bring some seriously good coffee, food, and art to the city and beyond! Tindel custom bag available now!

Design, Blog

Footie Mob, ATL UTD & Tindel

Design, Blog

Tindel + Footie Mob + ATL UTD

Very excited to team up with the hometown, fútbol club Footie Mob to create these custom designs for the game opener this March.

Design, Blog

Website Design & Branding

Design, Blog

Web Design & Strategy

Full-scale branding, UX/UI, and website redesign to unify a companies new look at adventure into the software market. Custom product shots, landing pages, iconography, and layouts.

Design, Blog

Design

Heery Portfolio Design & Layout

Design

HEERY PORTFOLIO DESIGN

Created layout for Heery Architectural Firm Portfolio of Business Interiors. Clean design that lets the work speak for itself.

Design

Design, Blog

"Dirty Bird" by John Tindel

Design, Blog

Little Fat Dirty Bird

I have been drawing this little fat bird for over a decade. I thought that maybe he could use a few friends. Look for all kinds of ways I will be milking this design. T-Shirts, coffee mugs and more coming soon to TheCreativeLife.com/gift-shop.

Design, Blog

Design

Be A Weather Viking for IBM

Design

Be A Weather Viking

TheCreativeLife was asked to create something for IBM and The Weather Company. Creative Director Tindel didn't want it to be the typical football/sport team style viking, or anything cheesy and clipart-y. Take a look and let us know what you think.

Design

The Creative Life

Design

Small Batch Creativity

TheCreativeLife.com specializes in "Small Batch Creativity from the American South". Complete building of a brand and iconic southern creative.

Design

YP Marketing Solutions

Design

Rebranding of sales website

Completed rebrand of YP's main sales website. Paid attention to the user's experience when jumping around from the three main product types that YP offers.

Design

"Can do that" Full Campaign

Design

Campaign Brand Advertising

Between September 8 and October 4, 2014, YP again took over the sixth-most-visited tourist attraction in the world, a NYC landmark through which nearly half a million people visit each day.

Design

UX/UI Surfacing the Data

Design

Surfacing the data

Live data, live insights, and live customers searching for your business.

Design

Make Every Day Local UX/UI

Design

Make everyday local

YP's "Make Every Day Local" campaign involved using "Influencers" to showcase the features of the app. Development of a new and more creative way of showcasing the influencers, their brand and associated brands on a unique scrolling layout.

Design

Ecommerce Product Strategy

Design

Ecommerce Design

Ecommerce product strategy and UX/UI mockups for athletic footwear company.

Design

Design, Blog, Events

Dirty South for HUGE Inc.

Design, Blog, Events

Dirty South Big

HUGE Inc justed moved to Atlanta and asked The Creative Life to create something a little bit southern on a 3D text form of their logo. Yes we did!

Design, Blog, Events

Design

Grand Central Takeover

Design

Grand Central Takeover

As marketers descend on New York for Advertising Week, those traveling through Grand Central Terminal found themselves surrounded by ads for YP, the company formerly known as the Yellow Pages. YP unveiled a “station domination” of Grand Central…

Design