Grand Central Takeover
Between Sept 8 & Oct 4, 2014, YP again took over the sixth-most-visited tourist attraction in the world, a NYC landmark through which nearly half a million people visit each day.
Worked with YP internal clients and agencies to create the first national commercial for YP.
YP APP Advertising
Sport stadium marketing, magazine ads, billboards, social content marketing, food truck activations, agency events...