UX/UI Design

Living Style Guide

CMG's, with 180 digital properties had little to no control over brand standards. they needed a resource that could evolve with the large number of brands, as well as a standard bearer to pull brand information from. Extensive UX/UI research, prototypes, designs and development. Modular, responsive and designed to expand as their brand does.

 
 
 

UX Discovery & project scope for Living Style Guide


BROWSER WIDTH RESEARCH
& WHERE TO GO RESPONSIVE


PROTOTYPING & UI ELEMENTS

 
 

Intelligent Collateral System Pitch

Project Description: YP® is the leading local search marketer in the nation. During the reinvention of this legacy company into a digital monster, a huge issue had to be addressed.  Working with my creative director & copywriter to develop a collateral system that would keep all sales collateral within brand guidelines and rated by effectiveness. This pitch would embed a collateral system within their proprietary new sales tool.

 

Email Strategy + Creative

 
 

Email Marketing Strategy

Creative direction & design for email marketing strategy for both b2b and b2cemail campaigns.

Creative Director & Copywriter + Stakeholders & VP's

 
Email Rebrand V2.png
 

App Tip Series

Getting to know an app through strategic email marketing and design. A triggered series of emails showcasing a tip to use the app functionality and also a quick overview of one of the most used features.