YP Marketing Solutions

Intelligent Collateral System Pitch

Project Description: YP® is the leading local search marketer in the nation. During the reinvention of this legacy company into a digital monster, a huge issue had to be addressed.  Working with my creative director & copywriter to develop a collateral system that would keep all sales collateral within brand guidelines and rated by effectiveness. This pitch would embed a collateral system within their proprietary new sales tool.


Email Strategy + Creative


Email Marketing Strategy

Creative direction & design for email marketing strategy for both b2b and b2cemail campaigns.

Creative Director & Copywriter + Stakeholders & VP's

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App Tip Series

Getting to know an app through strategic email marketing and design. A triggered series of emails showcasing a tip to use the app functionality and also a quick overview of one of the most used features.