Testing says… New pricing page design
Unleash the Power of the Pricing Page: A Tale of Tabs and Trials
Hey there, fellow creative minds! Today, let's delve into the fascinating world of pricing pages - specifically, the journey of crafting one for a rather complex product. So, picture this: you have this amazing product that deserves a killer pricing page to match its awesomeness. But hold up, things got a bit tricky along the way.
Our adventure began with tons of research and some good old-fashioned testing. We decided to kick things off with a unique design - one that would make use of tabs to organize all the crucial information. It seemed like the perfect solution to display everything neatly and intuitively.
Fast forward to the end of the first month of testing, and reality hit us like a ton of design bricks. Our suspicions were confirmed - the users just weren't feeling the tabs. It turned out they weren't too keen on hunting around for pricing details, and to top it off, our other fantastic products were being overshadowed without proper highlighting for easy cross-reference.
It was a classic case of trial and error, but fear not, dear readers! Every setback is just a setup for a major comeback. Stay tuned as we revamp our pricing page with fresh ideas and killer strategies to make sure our users not only find what they need but are blown away by the overall experience.
Pricing Pages using tabs which displayed the information for each product.
Revamping Our Page to Boost Engagement
Who would've thought that a simple left-hand menu could make such a difference? After a two-month trial period, it became crystal clear that our old strategy just wasn't cutting it. Users were practically going on a treasure hunt to find what they needed on our page, and that's no fun for anyone. So, we put our thinking caps on and dove headfirst into finding a solution that would not only increase engagement but also make information easily accessible.
Introducing... drumroll the sticky left-hand menu! 🎉 Oh yes, we went there. By showcasing our products in a more prominent way and implementing this nifty little feature, we noticed a significant uptick in user interaction. It turns out that simplicity is key, and our users were all about breezing through the page with this new setup. Through some thorough testing, we confirmed what we had hoped all along: our users are loving the revamped layout!
Pricing Pages using left-hand menu, the brand also added new colors to each product.
Further testing is currently underway to enhance this design and improve user experience.