REIMAGINING, REBRANDING, AND REINVENTING NORTH AMERICA’S LARGEST LOCAL SEARCH, MEDIA, AND ADVERTISING COMPANY.
Defining style and strategy, creating thousands of campaign, product, online, app, social, video, print, event & other collateral assets. With 40B/annual searchers, 550,000+ advertisers and a 4000 person sales force, YP is now a giant in the digital marketing landscape.
Product & SALES Collateral Library
With 40B/annual searchers, 550,000+ advertisers and a 4000 person sales force, YP was still in a startup phase of its companies reinvention. More information on project coming soon.
An entire product collateral library was created consisting of 20+ products within their portfolio of digital solutions. Company set new sales records with new collateral and marketing assets.
Product Icon Library FOR WEB
INTELLIGENT COLLATErAL SYSTEM
Project Description: YP® is the leading local search marketer in the nation. During the reinvention of this legacy company into a digital monster, a huge issue had to be addressed. Working with my creative director & copywriter to develop a collateral system that would keep all sales collateral within brand guidelines and rated by effectiveness. This pitch would embed a collateral system within their proprietary new sales tool.
UI/UX SURFACE THE DAtA
Live data, live customers searching for your business, live insights. YP needed to show the power of their products by giving insights directly from the homepage and create a solutions based selling procedure. Project included concept development, website prototypes and cooperation with data team to understand what could be done with the YP data to provide insights for the customer and provide sales with lead generation.
The Future of Collateral
A large and diverse portfolio of products that help local businesses get customers needed more than a look, it needed a language. With people viewing products on tablets, phones, websites and brochures, the marketing needed to respond to these multiple platforms.