Art direction & consultation for full 360 national brand campaign featuring web, video, social, editorial & OOH.
Reimagining & Reinventing a Legacy
Reimagining, rebranding and reinventing North America's largest local search and media company. Full sales and consumer collateral overhaul.
Branding & Business Development
Complete branding & business development support. Creative Director over brand inception to major sale of brand.
YP Marketing Solutions
Completed rebrand of YP's main sales website. Paid attention to the user's experience when jumping around from the three main product types that YP offers.
UX/UI Checkout Funnel
Complete UX/UI design & strategy for secure checkout funnel that deals with customer's sensitive information.
Email Strategy & Design
4x increase in conversion. Overhaul of email marketing strategy. Art Direction & design for email marketing & customer correspondence.
Fashion Line Development
Created sustainable fashion line called Green Tea for international fashion Brand Project Alabama spring collection.
Web Development & Design
Complete redesign of major salon website including design, development and ecommerce solution.
UX/UI Surfacing the Data
Live data, live insights, live customers searching for your business in your area.
App Video Series
Art Direction for series of videos promoting the YP consumer app and its newest features.
Intelligent Collateral System
This project was a pitch to create a collateral system within a proprietary sales tool.
Web Development & Ecommerce
Designed and developed brand website that featured events, ecommerce and forum social network.
UX/UI Local Search App
UX/UI design and prototyping for local search app. Three explorations bringing different functions and UX to the homescreen experience.
Living Style Guide
Extensive UX/UI research, prototypes, designs and development for CMG and it's 180 digital properties.
UX/UI & Web Development
Designed and developed this essential part of the "Make Every Day Local" campaign. Showcase the full aspect of this campaign to consumers.
Grand Central Takeover NY
Took over Grand Central Station for it's new marketing campaign "YP can do that".
Make Every Day Local
Art Direction & UX/UI Design & strategy one Make Every Day Local campaign designed to drive brand consideration & app usage.
UX/UI Prototyping and design to better retain customers on the product page of ecommerce website.
UX Discovery & Web Development
Development of a new and more creative way of showcasing the influencers, their brand and associated brands on a unique scrolling layout.
Branding: Good Food Truck
Branding: The Creative Life
TheCreativeLife Web Design
Thecreativelife.com makes it affordable and accessible for folks to start and develop an art collection. They create unique art and gifts that can't be found anywhere but down here in the American South. Specializing in Small Batch Creativity from the American South.