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"Can do that" Full Campaign
Design John Tindel Design John Tindel

"Can do that" Full Campaign

Campaign Brand Advertising

Between September 8 and October 4, 2014, YP again took over the sixth-most-visited tourist attraction in the world, a NYC landmark through which nearly half a million people visit each day.

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Make Every Day Local UX/UI
Design John Tindel Design John Tindel

Make Every Day Local UX/UI

Make everyday local

YP's "Make Every Day Local" campaign involved using "Influencers" to showcase the features of the app.  Development of a new and more creative way of showcasing the influencers, their brand and associated brands on a unique scrolling layout.

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Grand Central Takeover
Design John Tindel Design John Tindel

Grand Central Takeover

Grand Central Takeover

As marketers descend on New York for Advertising Week, those traveling through Grand Central Terminal found themselves surrounded by ads for YP, the company formerly known as the Yellow Pages. YP unveiled a “station domination” of Grand Central…

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YP® Collateral of the Future
Design John Tindel Design John Tindel

YP® Collateral of the Future

YP 2.0 CONCEPT COLLATERAL DESIGN + ICON LANGUAGE

Aligning uniquely designed icons with a suite of products to create a language of product icons that can be used as both a symbol and design elements.

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